ATLANTA – Emily Mata, Director of Public Relations & Brand Strategy, was honored as this year’s Marketing Rising Star at the 11th annual Swaay.Health Live event in Atlanta.

The award recognizes the outstanding work and achievement of a marketing, PR or communications professional who has been in healthcare for less than three years, demonstrating outstanding resourcefulness, creativity, personal growth and willingness to learn the complexities of the healthcare market.

Mata’s leadership, dedication to excellence, and unwavering commitment to continuous learning have significantly impacted the missions of the Michigan Health Information Network (MIHIN), Interoperability Institute (IOI), and Velatura. Her proactive approach to professional development and her ability to consistently bring fresh perspectives and innovative ideas to the table have solidified her position as a rising star in the field.

“Emily is an emerging leader who embodies a unique blend of strategic communication, public relations and government affairs expertise,” said Angie Bass, EVP & CSO. “This unique combination allows her to navigate the complexities of healthcare and translate them into clear, engaging messages that resonate with diverse audiences. Her dedication and talent are invaluable assets to the Michigan Health Information Network, Interoperability Institute, and Velatura. We’re incredibly fortunate to have Emily on our team, and this Marketing Rising Star award is a well-deserved recognition of her exceptional skills.”

Mata consistently goes above and beyond her duties, demonstrating a passion for her work that translates into tangible results. This recognition by Swaay.Health is a testament to her dedication and the significant impact she has made in the healthcare communications landscape.

“Receiving the Marketing Rising Star award is a tremendous honor and a humbling experience,” said Mata. “This recognition is a testament to my passion for the work we do – telling the stories of healthcare information exchange and advocating for its critical role in improving patient care. It’s incredibly rewarding to be surrounded by such a talented and dedicated team at the MiHIN family of companies, and I’m grateful for the opportunity to learn from and work alongside them every day.”

The annual Swaay.Health Awards celebrate the creative excellence, breakthrough concepts, flawless execution, and outstanding leadership in healthcare marketing, PR and communications. The Awards have honored industry-leading work from individuals, health IT companies, healthcare providers, agencies, associations, and non-profit organizations.

For a full list of Winners and Honorees for the 2024 Swaay.Health Awards, please visit the official awards page.


About Michigan Health Information Network Shared Services
The Michigan Health Information Network Shared Services (MiHIN) is Michigan’s state-designated entity for the technical, legal, secure, and private exchange of health information. Breaking down disparate and siloed data systems, the digital network is dedicated to transforming the healthcare experience, improving quality, decreasing cost, and solving for health. MIHIN is a 501C3 non-profit, socio-technical collaboration that includes the State of Michigan, Health Information Exchanges, health systems, hospitals, care providers, behavioral health clinics, FQHCs, PIHPs, health plans/payers, pharmacies, post-acute care, hospices, and the Governor’s Health Information Technology Commission. For more information, visit