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New Year, New Brand for MiHIN – MiHIN
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New Year, New Brand for MiHIN

New Year, New Brand for MiHIN

LANSING, Mich., Jan 22, 2019 — As the new year is underway, so is new branding for Michigan Health Information Network Shared Services (MiHIN).

“The previous brand, used for nearly a decade, introduced MiHIN to Michigan and kept the focus on the importance of connections while building a collaborative approach to health information technology and exchange in Michigan,” states Marty Woodruff, MiHIN Associate Executive Director. “Today, MiHIN continues to focus on connections and collaboration, but also to advance who we serve in the state of Michigan, making sure the processes and the technologies are in place to ensure optimal health for all of Michigan.”

The brand refresh will position MiHIN to dig deeper into how shared services are developed to advance healthcare for the people of Michigan.

While the brand changes, the mission remains the same – MiHIN is dedicated to improving the healthcare experience, improving quality and decreasing cost for Michigan’s people by supporting the statewide exchange of health information and making valuable data available at the point of care.

“As we move into a new decade, MiHIN will continue to serve as the state designated entity, build collaborative relationships and dive deeper into the depth of services we provide. New decade, same mission, but fresh look,” states Woodruff.

The new branding will be rolled out during the first quarter of 2019.

About Michigan Health Information Network Shared Services

The Michigan Health Information Network Shared Services (MiHIN) is Michigan’s state-designated entity to improve healthcare quality, efficiency, and patient safety by sharing electronic health information statewide, helping reduce costs for patients, providers, and payers. MiHIN is a nonprofit, public-private collaboration that includes stakeholders from the State of Michigan, Health Information Exchanges serving Michigan, health systems and providers, health plans/payers, pharmacies, and the Governor’s Health Information Technology Commission. For more information, visit https://mihin.org.